You may be familiar with one of several versions of the following story; the original author is unknown. It carries a powerful message that I want to share. Look for the employees like "Jim" in this message and you might find your successor and certainly employees that are keepers.
You may be surprised (or not) to know that a lot of times, print CEOs say, “It’s our people. We’d be nothing without them.” And things like, “We have the best minds in the business.” They really do come across as proud parents (it takes one to know one). I love that they profess such love for their employees. Then I go to their Website and guess what? Nary a mention of any employee.
Many companies in today’s marketplace are encountering tremendous difficulty staying current with all of the changes taking place. I know many people who are currently being forced to rethink everything they have always done and have been successful doing so due to the competitive pressures in the market. During this time it is only natural and wise to take account of what you are doing and planning on doing in the future.
When a buyer and a seller reach the letter of intent (LOI) stage, they'll have agreed that the potential fit looks good and that due diligence—the research phase that structures and certifies the transaction—can begin. In this post, we'll review the steps the seller should take once both parties have signed the LOI.
The key to making this strategy a success is getting to know your customers as well as you can and then presenting a customer experience of exactly what they have been searching for. The funny thing is, they’ve been listening all along. Marketers need to catch up!
Big data means mining valuable information about your customers and prospects and using that information to deliver more of what they want while building the kind of relationships that foster loyalty. So how can your business get started in big data without breaking the bank or giving team members a massive headache?
The average customer these days neither knows nor cares much about print. What they are interested in is their business challenges. They are only interested in talking to you if you can help them solve their business challenges.
I am of the belief that sales prospecting would be made exponentially easier if there was a little help from the kind of marketing that comes from Social Media. The question is, how much and what kind. Since this is a blog and not a column, I will spare the fluff and cut to the chase.
I was doing some research, recently, about Internet radio and podcasting that lead me to a business acquaintance who happened to be producing an Internet show, featuring "obscure" music. He told me he had a growing audience of listeners from all over the world, and suggested that our company be a sponsor for his show.
Companies often want to change something. Direction, focus, resources, etc. At the heart of the desire for change is usually a dissatisfaction with the current situation. But if the proposed change is predicated on a new ad campaign, regardless how creative the creativity is, it will inevitably disappoint and miss the goal if there is not an overarching strategy driving it. Here are a few insights that you can consider to make your company’s marketing more successful.
