In the mid- to late-2000s, an unimpressive looking skinny new kid crawled into town. His name: Inbound Marketing. Who’s afraid of anyone called Inbound? Times quickly change. Inbound Marketing has grown up and today is a force to be deployed.
Dating after the marriage is generally considered a no-no. However, in business, it is not only permissible, it is encouraged. While he's no marriage counselor or relationship advisor, Bill shares his thoughts on dating the customer after they become a customer in this week's blog.
Designers are always hungry for new ideas. They are eager for you to tell them about unique possibilities—new inks, binding trends, unusual combinations of paper and binding options. Don’t tell them about the latest printing equipment you bought—sorry but quite frankly designers (I am one, I should know) aren’t interested.
When this former print, bindery and graphic arts machinery sales rep first hung a consulting shingle a couple of decades ago—in what surely must have been a libation-influenced moment—little did I know I was entering the profession of outbound marketing at its pinnacle.
Before you know it, it will be the Fourth of July and you will be complaining about the Summer Slowdown. The time between now and then is your last opportunity to stay busy in July and August. What will you do with this time? In this week’s blog, Bill Farquharson offers up some ideas.
Nobody likes interruptions to their best-laid plans, but they happen—and M&A deal making isn’t exempt from them. When something happens to impede the sale of a company, it’s natural to want to proceed with caution until the obstacle is safely out of the way. Sometimes, that’s the correct strategy. In other cases, it can be a mistake.
The time you spend servicing the account of a nightmare client could usually be spent more profitably. How much time would this allow you to spend finding and selling to more profitable prospects? How much time would you have to upsell the clients you enjoy working with?
As promised last week, I’m going to share the content marketing portion of a new consulting engagement with a Silicon Valley IT security client. This company is the proud owner of impressive technology and its team is smart enough to specifically target only three verticals. Luckily, it has stockpiled a large arsenal of great content, but only haphazardly deployed...until now.
A salesman’s version of hitting the lottery occurs when one account starts gushing large amounts of orders. It sounds like a nice problem to have and indeed, it is. But there is still risk and, therefore, a need for a sales growth plan. Here's Bill's advice in this week’s blog.
AppForum 2015 was awesome. Drew Davis, best-selling author of "Brandscaping," gave a keynote address titled "The Future of Digital IS Print," and kept the audience riveted for a full hour. I’ll never capture everything he covered in a blog post, but I have jotted down some highlights and compiled a few key moments into a video so you can see the energy and passion of his delivery.
