Loyalty. It is what we want in all relationships, right? Client relationships are no different. When we consider the time, effort and overall cost to acquire a customer, one of the most important things we can do is to measure their loyalty on a regular basis. Introduced in 2006, by Fred Reichheld in his book "The Ultimate Question," the Net Promoter Score (NPS) has become the de facto standard for measuring loyalty for the best companies in the world.
Instead of thinking about your marketing campaign, start thinking about your customer’s needs.
Is there anyone who is truly spending time "leading" their organization? Not running it. Not putting out fires. Not managing it day to day. Not running in circles. Are you truly leading it? Do you have a vision for the future and a plan of how to get there? An idea without a plan is just that—an idea.
It’s often easy to start the week off with good intentions. However, sometimes our plans get no further than good intentions.
As a print customer you can learn more about your service providers in a disaster, than in any other situation. Here are three things you should NEVER do when your customer is in crisis.
Would you pay $400 to buy guaranteed access to 20 killer-good prospects? Of course you would! Who wouldn’t? In this week’s blog, Bill Farquharson shows you where these leads are on sale just about every week.
Not everyone who claims to be a capable M&A advisor proves to be one in practice.
In research conducted by HR Chally, 80 percent of customers who defected from their current supplier described themselves as satisfied or very satisfied! How could that be? So much for measuring customer satisfaction. No customer/supplier relationship is static. It is your ability as a company to step up to the challenge of change that differentiates you as a company. The ability to change, requires an ability to learn.
For some reason, given the fact that I have four small children, people feel compelled to offer me advice. A lot. And some of that advice is actually valuable. And I have even taken it into consideration and used some small portion of it. HOWEVER, it is the way that people preface their advice, sometimes, that I find rather off-putting.
It’s vital that your marketing is the best it can be. Here are ten marketing traps you need to avoid.
