I remember when I started selling. I was always keen to make the conversation stay positive. I avoided difficult questions. I always tried to talk to prospects and customers about positive things. That led to a big problem.
In this video, PI blogger Ryan Sauers discusses the importance of BOTH/AND instead of EITHER/OR Marketing. This 2-minute video explains why all types of marketing are important, and what traditional and digital marketing means to you, your prospects, and customers in 2017 and beyond.
I was fortunate to be invited by Pitney Bowes to attend their annual Innovation Summit, at which over 100 of their clients attend to share experiences, discuss best practices, and get to see and experience new technologies and products and services all in one day. I always jump at the chance to participate in events like this for several reasons.
Gasch Printing is excited to add Scott Payne, a highly respected book industry veteran sales executive, to its team.
The Roanoke (Va.) Times is shuttering its newspaper printing facility in early August, eliminating 53 pressroom and mailroom positions.
When is the last time you went on a sales call with another sales rep for the sole purpose of observing their approach? It’s probably been a while as this is one of the things they do with rookies. But you don’t need to be a rookie to learn. In this week's blog by Bill Farquharson, an idea for using one of the slower summer days is presented.
Hudson Printing announced today that print industry veteran Greg Kempton is joining Hudson Printing as VP of sales.
Thinking Tree Spirits’ combination of magical background label and colorful hangtag, designed by Hired Guns Creative, are unique.
The Standard Group, with plants in Reading and Lititz, Pa., has acquired sales, select assets of Phoenixville, Pa.-based Epic Litho.
Last summer, Budweiser made a bold move, wiping its own name off of its packaging, and replacing it…
