For Amazon, books have always been a springboard to bigger, better things. Amazon was at best a breakeven venture in its early years.
The format your direct mail takes will depend on a number of factors — your marketing objective, the audience, and your budget and more
RSA received two Pinnacle Awards from the Rochester chapter of the American Marketing Association at an awards ceremony.
Yuval Dubois is the new CEO of Presstek. Since joining Presstek in 2013, Dubois successfully spearheaded several critical initiatives.
“Fiddle” toys such as the “Fidget Cube” are all the rage right now, apparently — little gadgets with buttons and switches and things.
Two Sides has published the key results of a global survey on the attractiveness and sustainability of paper and print.
Appleton Coated announced that it will acquire the business of Spectra Jet Inc. Both will promote Spectra Jet’s Silverback3 brand.
McClung has integrated the commercial print services of Charlottesville Press into its full service graphic communication organization.
For most of us, negotiation is terrifying. We avoid confrontation and the negative outcome that we have convinced ourselves will occur. But for the fearless comes power. Those who can step up and hold their ground achieve success at the highest level. In this week’s blog by Bill Farquharson, one such fearless woman shows her father how it's done.
From my viewpoint, I see the majority of articles in most print industry-based publications discuss Sales and Marketing. Sales and Marketing seem to be presented as family members — brothers and sisters, or sometimes partners. Is this a correct comparison or connection? I am not sure, are you?
