Hedge Fund Wants Spokane’s Clearwater Paper Sold in Parts
August 21, 2012

Hedge fund titan Steven A. Cohen wants the board of Clearwater Paper to separate the Spokane, WA-based company’s consumer products from its pulp and paper operations so either or both can be sold off, according to a regulatory filing Friday.

Clearwater calls itself the largest producer of tissue paper for private-label brands sold by grocery, drug, mass merchants and discount stores, and is a leading producer of bleached paperboard used in food packaging and commercial printing. It has 15 manufacturing plants in the United States and Canada, and reported second-quarter net income of $21.5 million on sales of $473 million.

Watch Your Mouth...and Your Thumbs, Too!
August 21, 2012

In our attempt to save time, we often put communications into text or email formats. Be aware that in doing so, you open yourself up to being misunderstood. Some news can get delivered in electronic format, but the important stuff should be shared verbally.

Are There Thieves in Your Business?
August 20, 2012

Our client, Charlie, has been systemizing his company for over two years and has seen MANY benefits and rewards, so he’s become pretty vocal about helping others overcome what seems criminal to him now in too many businesses.

Getting ‘All Fired Up’ About Your Business
August 20, 2012

If you agree that we sometimes need to find a way to reignite the flame within us that can get a little low or burn out, it may be time to attend an industry event. If you haven’t taken some time away from your business recently, I suggest you do so this fall.

Digital Version of the Bible Popping Up in More Pews, Pulpits
August 20, 2012

Reading the Bible used to mean reading a book, but increasingly, people are getting the Word on smartphones, iPads and other electronic devices. So then, what will happen to the printed Bible? The last word has not been written on that, but experts speculate that its unchallenged reign is over.

“The Bible is sort of the flagship of the printed book culture,” said Timothy Beal, author of “The Rise and Fall of the Bible.” “The printed word is losing its place as the dominant medium for reading.”

He pointed to the traditional family Bible as evidence of the decline in printed Bibles

Three Tips for Putting a Marketing Strategy into Action
August 17, 2012

Most organizations that find themselves on the move, growing and in the news, leverage tried-and-true strategic marketing practices. One of my more favorite case studies is Apple, Inc. So what can we learn from Apple’s market firsts and product launches?

‘Show-Me’ Brochures Help You Sell More
August 17, 2012

If a picture’s worth a thousand words, a “show-me” piece is worth a thousand pictures. “Show-me” brochures help printers and binderies sell their services by physically demonstrating the impressive printed materials we can create.

Why I Threw You Over
August 16, 2012

Hey, print sales rep. I’m sorry it had to end this way. I really am. Yes, your price was too high and you can blame me if you like. But do you want to know why you really got the boot?

This ‘Holidays Are Here’ Box Sure to Get Response
August 15, 2012

Dimensional direct mail, such as this featured box, receives among the highest response rates. It’s easy to see why with this gift box. The Esse Pearlized stock retains its texture and sparkle even after receiving the flood of red ink. Lift the luscious lid and...SURPRISE! The bottom of the box unfolds like an origami flower to reveal the invitation to a private, after-hours holiday reception.