Ask 100 salespeople, regardless of what they sell, "What is the hardest part about your job?" and you are likely to hear answers that won't surprise you: Beating voicemail, overcoming the price objection, and managing time. Consider them to be the Sales Triathlon.
The U.S. Postal Service (USPS) ended its third fiscal quarter (April 1 to June 30, 2012) with a net loss of $5.2 billion, compared to a net loss of $3.1 billion for the same period last year. Contributing significantly to the quarter's $5.2 billion loss was $3.1 billion of expense for the legislatively mandated prefunding of retiree health benefits.
Are you afraid of the dark? Spiders? Purchasing Agents? In this week’s “Short Attention Span Webinar,” Kelly and I talk about Selling into Fear. Don’t be afraid. Enjoy!
The key advantages postcards offer in comparison to other forms of direct mail are that they’re highly cost-effective and offer excellent read rates—even higher with oversized postcards. Be sure to feature a strategic offer on all your postcard mailings.
I have worked with many print sales representatives over the 25 years I have been in the industry. There are some things that I’ve learned that I would love to share with all print sales reps who read this blog.
Success.In.Print will be offering Communications Makeovers and Virtual Marketing Manager programs, as well as a Virtual Sales Manager program in partnership with AspireFor. Idea Genie, a consultative engagement resulting in executable marketing plans to increase sales, is the final product.
Passion informs people. It gets them excited. And when they hear and see passion, it moves them to act. So if you are passionate about what you do, and use it to tell stories about how you help people, how you solve problems and get companies to their goals and beyond, you will be seen as more attractive.
Sharing printed samples with your clients is vital for companies selling all types of printed materials, including wedding invitations. Seeing and touching invitation samples is as important as the cake tastings—probably more important when you consider how long that invite will be around.
After more than 140 responses, what can we conclude from the answers of Media Decoder readers to the question, What magazine do you miss the most? Gourmet, which published its last issue in November 2009, was the dearest of the dearly departed—appearing in more than a quarter of the comments left, a reaction that mirrored that huge response Media Decoder received when it reported the news about the magazine’s closing.
Other top contenders for most missed magazine included Spy, Talk, George, McCall’s and House and Garden. (Bird Talk, which stopped printing this month, got a few shout-outs as well.)
The niche magazine for the performing arts community, Backstage, has redesigned its print publication and website in an effort to stay ahead of its competition and a bit ahead of the curve—a move that seems to be working, so far.
The print publication will go from a tabloid size of 11.5x15˝, to a 9x10.875˝ book. The magazine will have an increased paper quality with a glossy interior and cover stock. According to Amato, readers were asking for a smaller product so it could be easily transported to casting calls and auditions.
The print publication is also more integrated with the digital presence.
