I’ve never witnessed a time during my 27 years in this industry when more printers felt like they are at a fork in the road. One road takes them down the same path they have been on for many years. The other road, or roads, leads down a new path of diversification.
The Orange Country Register in suburban Los Angeles is expanding its newsroom. Not only that—the owners are emphasizing print, not digital. In the past few weeks, longtime Register editor Ken Brusic has hired some two-dozen positions. “We haven't seen this kind of hiring since the early ’90s,” he says.
At the Register’s headquarters, it sounds like a different era. The Register’s presses whir nearly 24 hours a day. They’re printing more color, more pages.
Brusic doesn’t think people stopped subscribing to newspapers because they didn’t want to read them. He thinks it’s because publishers made too many cutbacks.
There are several ways of looking at the impact of electronic technologies on print, including: the relative impact on page volumes within a specific application, the impact of print loss within a specific application, and the loss of page volumes in total compared to other applications.
Asking questions, and then more questions. Not taking things at face value. Finding out about business in general or a specific prospect’s business. These are all aspects of being “sales curious.” Learn more in this week’s “Short Attention Span Webinar.”
Assessing your company’s sales performance in 2012 and setting realistic expectations for the new year can help your sales team start 2013 with greater confidence. This assessment should start with getting a view from the field, then examine last year’s sales forecasts and, finally, analyze your entire department.
The rules of customer engagement have changed. It’s no longer about the total number of hits, impressions or likes. The reason the majority of social-media and marketing programs are ineffectual is because their tactics are often mixed and focused on numbers, rather than clients needs, interests and wants.
The printing industry may well be vanishing, but PRINT IS GROWING. And you can be a part of that growth...if you’re willing to stop selling print and start figuring out how to do all manner of things for your clients that they can’t, won’t or simply don’t want to do for themselves.
We at PaperSpecs would happily pay the toll to cross this bridge. The event invitation is an amazing blend of design and materials, right from the covers on. Two sheets of actual wood veneer have been printed and tipped onto the first and last panel of an accordion fold.
If you ask me, printers spend too much time with other printers. They need to go where the marketers are. Successful printing companies are expanding their services into additional marketing areas, such as on-demand messaging, integrated marketing efforts, real-time marketing, email marketing, and so on.
NewPage Corp. is pleased to introduce its Supercalendered Delivery Promise. Effective with orders that have a requested delivery date on or after Jan. 1, NewPage will assure that supercalendered paper will be provided to meet each and every press date.
