In keeping with my talk track that humor and authenticity are vital and valuable to your business, with respect to both client retention and new business development, I had to share this latest video with you.
The Gather Journal, a new food and lifestyle magazine, has published a gorgeous premiere issue. Printed entirely on uncoated stock, the journal’s deeply saturated images evoke an intimate mood on this paper. From the mouthwatering recipes and photography to the nutritious essays and enticing graphic design, it is satisfying in every way.
Here is my offer: I am so confident it will work that I will let you try this great form of marketing for free. Better yet, I won’t charge you until you get ‘X’ number of customers in your door.
One of the worst things I can imagine an owner or sales manager hearing from a top salesperson is, “I quit!” In many cases, this is also entirely preventable. A wise business owner knows that providing the best possible quality and service tends to guarantee happy customers—not to mention motivated salespeople.
While eBooks have been exploding in popularity in recent years, scholars, chefs and those who just love to tool around in the kitchen say it’s not time to stick a fork in the physical cookbook just yet. “I’m a pretty messy cook, so having your computer on the counter is a recipe for disaster,” said Ian Mosby, who is preparing to teach a University of Guelph course that encompasses the history of the cookbook.
“If I’m going to pay money to own something, I would rather have the physicality of the book. I’m more likely to read a physical cookbook
Assessing your company’s performance in the current year and setting realistic expectations for the coming one can help your sales team start 2013 with greater confidence. Draft a plan that clearly defines the expectations you have for each team member.
If you’re having trouble getting customers and prospects engaged with your brand, you’re not alone. The usual methods of developing and managing a brand are suspect if you are in this position. Perhaps it’s time to make some mental shifts about your brand.
This is a great time of year for an account review. WHAT??? You don't know how to do an account review? Well, after watching this week’s “Short Attention Span Webinar” you will!
If a printing company provides excellent quality, great pricing and timely delivery—the big things—then that goes a long way to securing long-term partnerships with clients. That being said, the little things can really make a difference, as well.
Unlike my friend Puxatawney Phil, I see the future in trends, not shadows. Here are a few I think will be relevant in the coming year. 2013 is going to be all about community content sharing and Print Inspiration! I want to hear your stories, see your work and shout about great print and design from the rooftops of all my channels!
