Why Ideas Can be a Bad Thing
August 1, 2014

If you’re running a business and or making strategic decisions for it, one of the worst problems to experience are too many business ideas. Frankly, they can paralyze your business by clouding your vision and rendering you with an inability to make the right decision.

Who Are You Talking To?
July 31, 2014

Customer personas give you a deeper insight into the people you are talking to, which means you will be better able to truly understand their needs. You will be able to put materials together that will grab their attention, appeal to them, and inspire action.

International Paper's Strong Q2 2014 Earnings Driven by Increased Volume, Continued Margin Expansion
July 31, 2014

International Paper has reported second quarter 2014 net earnings attributable to common shareholders totaling $161 million ($0.37 per share) compared with a net loss of $95 million ($0.21 per share) in the first quarter of 2014, which included a pre-tax charge of $495 million associated with the Courtland mill shutdown, and net earnings of $259 million ($0.57 per share) in the second quarter of 2013.

Summer Sales Checklist
July 29, 2014

It’s coming. In fact, it’s almost here. The three most important selling months of the year are just five weeks away. Get busy! Make ready! Follow the advice in this week’s blog from Bill Farquharson.