How to Find the Right Pain to Sell Print Successfully
February 3, 2016 at 6:12 pm

How do you identify pain? Nearly everybody agrees that the most powerful way to sell these days is to use pain. But there's a problem. If you’re speaking to someone for the first time, why would they take time out of their busy day to tell you about their challenges? Why should they help you to do your job?

PaperSpecsGallery.com Presents: The Make a Splash Invitation (Video)
February 3, 2016 at 10:20 am

When you’re trying to rustle up the dollarydoos necessary for a zoo’s housing and research of a family of sea lions, it helps immensely if you can bring their personalities to life in your fund-raiser invitation. With clever diecuts and a dash of gold foil, Australia’s Another Colour did this wonderfully in their "Make a Splash" piece for that country’s Taronga Zoo.