The Transactional Marketing brochure includes a “Looking at the Numbers” segment, featuring industry stats impacting this space.
This is an update to my previous two articles on the growing issue of patent trolls attempting to extort funds from print service providers and OEMs by claiming patent infringement, mostly on bad patents that can easily be invalidated through Prior Art. In this article, I am providing some of the responses received to the first two articles along with advice on how to proceed should a print service provider or OEM be faced with a patent infringement claim.
No, we're not talking about the definition on Wikipedia. We are referring to the sales use (watch the movie "Unfinished Business") of the term fluffer in which you earn a spot as a finalist for a presentation with virtually no chance of winning. The fluffer is the pre-determined loser, designed to keep the pre-determined winner in competitive check.
Pre-drupa events are aplenty, so it’s no surprise that traveling becomes the norm for most printing industry professionals.
Bill Farquharson explains how printing salespeople should leave a best-selling voicemail message.
The Best of Print & Digital Award recognizes printing companies with the highest customer loyalty.
In its latest financial report, Cenveo states its net sales for the first quarter of 2016 were up 0.7% from the first quarter of 2015.
Premier Press has completed the acquisition of Ad-Mail, a direct mail service provider, also based in Portland, Ore.
By following these steps, you will be able to prioritize each aspect of your marketing plan and find out what works for your business.
Your email signature goes out to clients and prospects many, many times every day. So why not use it to sell more?
