Xerox Launches Market Segment Series, Insights on Business-Boosting Markets
The Transactional Marketing brochure includes a segment titled “Looking at the Numbers,” which features industry stats that are impacting this space.
NORWALK, Conn. — May 13, 2016 — The new Xerox Market Segment Series serves as a blueprint for print service providers looking to capture growth opportunities in seven high-value application segments.
Featured in the Xerox stand at drupa, each application is presented in a 12-page brochure which includes industry statistics, market insights, practical advice and an infographic tailored to that space.
The first in the series is Transactional Marketing. Click here to view a mobile-friendly micro-site that highlights opportunities in this space as well as access to the brochure.
Leading up to drupa, Xerox will release other applications in the Market Segment Series including:
- Direct Mail
- Publishing
- Catalogs
- Digital Packaging
- Photo Publishing
- Marketing Service Provider
To learn more about Xerox’s Market Segment Series, please check out its road to drupa video below.
https://www.youtube.com/watch?v=Wky3AQ8wkpc
Xerox will be presenting at drupa, Hall 8B, Messe Düsseldorf May 31 – June 10. For more information about Xerox at drupa, visit: www.xerox.com/drupa.
About Xerox
Xerox (NYSE: XRX) is helping change the way the world works. By applying its expertise in imaging, business process, analytics, automation and user-centric insights, the company engineers the flow of work to provide greater productivity, efficiency and personalization. Its employees create meaningful innovations and provide business process services, printing equipment, software and solutions that make a real difference for its clients and their customers in 180 countries. On Jan. 29, 2016, Xerox announced that it plans to separate into two independent, publicly-traded companies: a business process outsourcing company and a document technology company. Xerox expects to complete the separation by year-end 2016.
Source: Xerox.
