Otto Boutin ran into Speedy Smith several years later. The print shop owner’s meaning of life philosophy had since changed drastically.
Judging by the amount of attention paid to strategic planning throughout the business press and business schools, it’s easy to conclude that the one necessary ingredient to an organizational success is a well-crafted strategic plan. Yet, over many years of consulting I’ve come to realize that little could be further from the truth.
Although the technologies and tools available to the B2B Marketer have improved significantly over the past decade, the fundamental responsibilities of the role have not. Where a direct sales channel is in place, marketers are responsible for three functions: Creating the strategic position of the business, enabling the sales organization, and generating demand.
Deluxe reports financial results for the first quarter ended March 31, 2017. A key highlight is a revenue increase of 6.2%.
Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have.
Cimpress has announced financial results for the three month period ended March 31, 2017, the third quarter of its 2017 fiscal year.
Color-changing ink in packaging applications has been around for years, but Crown and CTI have…
Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers use it.
If there’s one thing that Coca-Cola excels at it’s a feel-good marketing campaign. Take, for instance, its “Share a Coke” program.
