Implementing a Successful Direct Mail Project Is as Easy as 1-2-3
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Adam Johnston
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Are you ready to roll out your next direct mail campaign, but not sure where to start? Fortunately, planning and executing a direct mail project is easier than you may think.
Step One: Plan
An effective direct mail campaign targets an audience, delivers a clear message, and gives recipients a reason to act. Businesses can use their contact lists and the success of past advertising campaigns to guide the message and medium of their next mail project.
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