Four Tips to Write a Good Sales Letter
A lot of people tell me they struggle to write a good sales letter
It’s hard. How does one grab the prospect’s attention? Here are four handy tips:
1. Sell a service
A service is easier to differentiate from the competition compared to a product. Services are often valued more highly by buyers and they can be prepared to spend more on them. Also, services are also more difficult to compare than product specifications. It makes online price comparisons a lot harder.
2. Use a before-after-bridge
It starts by raising a problem that buyers will typically face (the before). Then it immediately switches to how things could look in a better world (the after). Finally, bridge between the two by introducing your product.
3. Include bullet points
They are easy for readers to read quickly. I make sure my bullet points start by highlighting a problem that is then solved by a feature of the service or product.
4. Feature results and social proof
Results can come from either research or sharing what you have achieved for your clients. Social proof means showing that other people like or have had good results from your services. This is achieved from testimonials or case studies.
Would you like a template for a sales letter?
“Done For You Sales Scripts” features detailed outlines for three types of sales letter.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://www.profitableprintrelationships.com You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
