Allegra Network

Allegra Rolls Out New Corporate Website
June 1, 2012

PLYMOUTH, MI—Allegra Network, a franchisor of marketing, print and sign businesses, announced the launch of its new corporate Website. The site was recently redesigned to include new features and content highlighting the company’s wide array of marketing and printing capabilities.

Allegra Network Launches New Website
May 29, 2012

Allegra’s corporate website was redesigned to include new features and content highlighting its wide array of marketing and printing capabilities. The new site also makes it simpler for customers to find a franchise member that can deliver cross-channel marketing projects.

Marketing ROI – Who Cares?
April 2, 2012

A study of 243 CMOs found that the large majority don’t establish their budgets with the intent to use ROI as a key metric. It would seem logical that marketers would want to prove the value of their efforts. More importantly, we can create competitive advantage by helping them to measure value.

Cross Media Implementation: What's Working and What Isn't
February 7, 2012

The proliferation of emerging technologies has dictated a re-birth of the printing industry.

The printer's role prior to this digital era was to put ink on paper. The printing companies that are successful today are the ones who realize that their role is to keep an eye on technological breakthroughs and evaluate how they apply specifically to their customer base.  It is no longer about just printing, but rather about selling integrated cross media solutions.

While a number of printers are trying to "get in the cross media game", this webinar is designed to share with you what is working and what isn't.

Key concepts that will be explored include:

- Critical resources required to successfully implement a cross media campaign
- Identifying the right decision makers
- Selling strategies for effectively delivering your value proposition
- Advice from practitioners that are evolving their business models on the opportunities and pitfalls

Sponsored by Allegra Network

To view this webinar click here!:

Marketing Services: To Be or Not to Be –Michelson
February 1, 2012

For some, expanding into marketing services makes sense, even though the definition of what services/products an MSP actually provides varies. But, one size does not fit all, in my opinion. It surely won't work for a printer-turned-MSP, which counts on advertising and creative agencies for a sizable portion of its revenues

Signs By Tomorrow, Allegra Network Members Reach Investment Agreement
January 30, 2012

Certain members of Allegra Network have reached an agreement to invest in an entity that, along with executives of Signs By Tomorrow, will purchase the assets of the latter company, a 162-unit network of firms producing large-scale graphics. The management team of Signs By Tomorrow will remain intact.

My 9-0-9 Plan for a Surefire 2012 Budget
December 23, 2011

Here is a surefire way to develop a budget for 2012 that will keep your ship on course. Given the uncertainty facing graphic arts firms, I suggest you develop three budget scenarios—9-percent increase, 0 percent increase and 9 percent decrease.

The Lost Art of Customer Job Stuffing
December 5, 2011

I just received an online order delivery that reminded me of the lost art of using customer-shipped jobs as a way to build relationships and market for additional orders. Packed inside with my order was a small pocket folder.

December 1, 2011

Commercial printer company and personnel news from Printing Impressions’ December 2011 edition, including coverage of 
Allegra Network’s annual convention and the Print in the Mix research report on “Executing Multichannel Relational Communications.”