Survey Advantage Names Top Printers in Buyer Satisfaction for the Quarter
PROVIDENCE, RI—April 30, 2012—Survey Advantage released its Print Buyer Satisfaction Index (PBSI) for the quarter ended March 31, 2012. Top performing achieved over 86 percent loyalty, average performers 74 to 85 percent, and poor performers under 74 percent.
The industry average was 82 percent, with no change from Q4 2011. The Q1 2012 results are based on 12,066 print buyer reviews focused on recent jobs shipped. Congratulations to Pro-Type Printing of Plaxton, IL, for achieving the best overall loyalty rating—with 97 percent of its customers stating they are “Very Likely” to recommend the printer to colleagues and friends. Pro-Type achieved above average industry scores through 2010 and 2011.
Category - Top Printer:
- Independent Commercial - Pro-Type, Plaxon, IL
- Allegra Network - Allegra P&I, Fort Gratiot
- Franchise Services - Sir Speedy, Dallas
- AlphaGraphics - AlphaGraphics, Newark, DE
- CPrint - Bullet Graphics, Plano, TX
- Kwik Kopy - Kwik Kopy, Crown Point, IN
The benchmark is a compilation of all feedback gathered for hundreds of printers participating in CustomerPulse. The feedback is published to benchmark performance and enable printers to react quickly to customer complaints and opportunities. The PBSI is the most comprehensive measure of print buyer available in the printing industry.
The vision of the PBSI is to improve industry performance through reliable real-time buyer satisfaction benchmarking. Visit www.surveyadvantage.com/printers for more information.
Source: Survey Advantage.