The U.S. Direct Marketing Spend By Medium (Email, Direct, Internet, Social, and Mobile) from the DMA.
Training and Education
Consumers say they are more likely to purchase based on direct mail offers than offers received via email; Mailings featuring coupons and exclusive offers are the most attention grabbing.
The Magazine Publishers of America's has updated The Twenty Tweetable Truths About Magazine Media. The quick moving video highlights the enduring value and vitality of the magazine industry.
We may gain productivity improvements when we adopt new technology, but, to be honest, we now need to start to understand that our true future lies in the technology of people—our workers, the staff we will all hire to manage, operate and develop the latest in technology.
A survey conducted by Nielsen confirms consumers value physical mail, even in this digital era, and that marketing messages delivered via envelope get openend.
A study finds that 52% of Americans have liked, followed or subscribed to a company/brand via social networking or email. However, close to a third later turn around and break it off. Once this occurs, they then view the brand more negatively, shop/visit a retailer less often and thus spend less.
Data analysis conducted by eMarketer estimates U.S. adults "crammed more than 11 hours of media content into an average day in 2011."
As an Association Professional, I am dealing with business owners and their employees every day. I hear their hopes and fears, triumphs and woes. I am often asked how belonging to the association will bring them more business.
My fellow printing geeks keep telling me that print isn’t dead, but it’s sure is looking pretty sick at times. Here are some recent news items that make a “print guy” in the magazine industry feel like a marked man:
The Pew Internet Project finds that one in five U.S. adults -- senior citizens, Spanish speakers and low-income families -- is not on the Internet. Simply said, these consumers are not part of the search, online, and social media advertising audience.