Training and Education

Direct Mail Promotions Catch the Eye
May 4, 2012 at 12:09 pm

Consumers say they are more likely to purchase based on direct mail offers than offers received via email; Mailings featuring coupons and exclusive offers are the most attention grabbing.

Updated: The 20 Tweetable Truths About Magazines
April 30, 2012 at 6:55 pm

The Magazine Publishers of America's has updated The Twenty Tweetable Truths About Magazine Media. The quick moving video highlights the enduring value and vitality of the magazine industry.

The Future: People Convergence!
April 30, 2012

We may gain productivity improvements when we adopt new technology, but, to be honest, we now need to start to understand that our true future lies in the technology of people—our workers, the staff we will all hire to manage, operate and develop the latest in technology.

Excessive Social Media Marketing Results In Backlash
April 19, 2012 at 11:49 am

A study finds that 52% of Americans have liked, followed or subscribed to a company/brand via social networking or email. However, close to a third later turn around and break it off. Once this occurs, they then view the brand more negatively, shop/visit a retailer less often and thus spend less.

Five Things I Want Printers to Hear
April 19, 2012

As an Association Professional, I am dealing with business owners and their employees every day. I hear their hopes and fears, triumphs and woes. I am often asked how belonging to the association will bring them more business.

One in 5 U.S. Adults Not Online, Thus Don't See Ads
April 18, 2012

The Pew Internet Project finds that one in five U.S. adults -- senior citizens, Spanish speakers and low-income families -- is not on the Internet. Simply said, these consumers are not part of the search, online, and social media advertising audience.