Training and Education

The latest version of the annual USPS periodicals study examines numbers and trends related to magazines and newspapers delivered via the US mail.

According to a 2010 study conducted by the Custom Content Council, "branded content initiatives are considered by marketers to be more effective than any other leading form of advertising and marketing." The top reasons for using branded content is customer education and retention, and marketers see their investment fueling longer-term returns.

A succinct, informative video recap of the latest Print Delivers presentation in Chicago on November 2, sponsored by The Print Council, featured on Kodak's B2B YouTube channel.

Nine in 10 US adults 18-34 trust advertising at least sometimes, the highest trust level of any age group, according to results of an Adweek Media/Harris Poll.

A Pitney Bowes Inc. survey of B2B companies shows that TransPromo -- the practice of adding marketing messages to bills and statements and other transactional documents -- is "moving from a much-talked-about projection to a widely implemented reality."

Top-line results from Starch Advertising Research's analysis on the effect print magazine ad placement has on reader attention.

Eccolo Media's 3rd annual survey of U.S. B2B technology purchasers examines marketing collateral and its influence. The survey finds white papers have the greatest influence on purchasing decisions followed by brochures and case studies.

According to the 2010 Ipsos Mendelsohn Affluent Survey, contrary to the popular belief that 18 to 34-year old consumers are more likely to reject or avoid advertising than older affluent consumers -- they are, in fact, actually more interested in ads featured in nearly all mediums.

A study by ExactTarget and CoTweet, finds that when Facebook users choose to "like" a company or a brand, the primary reasons are discounts, freebies, and to show friends their brand affiliations.

North American consumers in the 18-34 year-old demographic prefer, by a wide margin, to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM.