Training and Education

Forecast 2012: Core Media to Grow 2.2%
May 21, 2012

Magna continues to forecast a slow-down in ad revenues growth in 2012, compared to 2011. TV, internet, radio, newspapers, magazines, and OOH ad revenues will grow 2.2%, excluding political and Olympic advertising.

The Most Important Product You Offer is not Print!
May 17, 2012

The market seems to be looking to 2013 as a year that will be less negative for printing and related trades. All that is needed for you to gain market share is to provide clients information—the correct information!

Effective Store Signage Pays Off in Sales
May 14, 2012 at 5:47 pm

A survey examining the attraction and impact of small business store signage on the American consumer finds 68% have purchased a product or service because a sign caught their eye.

Make a Difference: Do Well by Doing Good
May 14, 2012

I have had the pleasure of serving on the board of directors of an organization that I would like everyone to know more about. The Electronic Document Scholarship Foundation provides college scholarships to students interested in entering the graphic arts.

PRIMIR Meeting to Unveil Latest Research on Packaging Markets
May 11, 2012

“The $69.1 billion market for the four packaging segments we studied will grow to more than $80.4 billion by 2015. While the market provides significant opportunities for firms in the print value chain, most do not understand the complexities of the market, especially the differences between vertical markets, and the macro forces that drive brand owners’ packaging decisions,” according to Kevin Karstedt of research firm Karstedt Partners.

2012 Direct Marketing ROI Forecast
May 10, 2012

Direct marketing ROI is improving. In general, for 2012, an investment of $1 in direct marketing ad expenditures is up -- it is predicted to return, on average, $12.18 in incremental revenue across all industries. In comparison, non-DM ROI is expected to be $5.26 in 2012.

Print’s Future Is in Good Hands
May 8, 2012

The moment I found myself surrounded by undergrads studying to get degrees in imaging, I wondered, “What’s on their minds?” Beyond simply “getting a job,” what are their hopes and concerns? What is their vision for the future?