April 4, 2011 at 4:07 pm
Deloitte's fifth edition "State of the Media Democracy" survey finds consumers pay greater attention to print advertising than they do online ads.
Training and Education
April 4, 2011 at 3:57 pm
According to Deloitte's fifth edition "State of the Media Democracy" survey, consumers say that the advertising that has the most impact on their purchasing decisions is delivered via traditional media.
March 22, 2011
According to Deloitte’s fifth edition “State of the Media Democracy” survey, consumers say that the advertising that has the most impact on their purchasing decisions is delivered via traditional media.
March 17, 2011
As print service providers look to incorporate technology solutions into their service portfolios, managers are working to create a strategic and value added based approach to selling.
One of the key challenges to successfully selling solutions that require purchasers to think beyond price per unit is building a compelling value proposition.
You will learn:
- How to train sales reps on value-added selling
- How to establish strong relationships with clients
- How to sell strategic solutions that are integral to the client's business
To view this webinar, click here!
February 2, 2011 at 5:50 pm
According to Deloitte's State of the Media Democracy survey, while 2010 witnessed another explosion of digital content, print magazines have "survived the digital tsunami," and that magazine advertising remains an important source of info for U.S. consumers.
February 2, 2011 at 12:36 pm
According to the DMA, a dollar investment in direct marketing advertising generates $12.57 in sales.
February 1, 2011
According to NAPL's State of the Industry Report, 9th Edition, commercial printing industry sales (all sources, not just ink-on-paper) grew 1.1% during the three months ending in October 2010. During the same period in 2009 sales fell 14.8%. During the same period in 2008 sales fell 6.6%.
January 13, 2011 at 9:19 pm
The 2009 Vertis Customer Focus study findings show consumers have become more even receptive to using direct mail to seek information and obtain the best value.
January 13, 2011 at 9:04 pm
This study demonstrates how magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent.
January 13, 2011 at 7:42 pm
Results of an academic study examining consumer attributions of messages printed on direct mail envelopes and envelope characteristics -- and thus the perceived intentions of the direct marketer and about what is inside the envelope -- on intent to open a direct mailing.
