Software - VDP

XMPie Shares Technology Roadmap at Ninth Annual XMPie Users Group Annual Conference
November 5, 2014

Bringing together XMPie users and staff from around the world, the ninth annual XMPie Users Group (XUG) took place last month in Las Vegas. Open sharing among XMPie and its customers has became a hallmark characteristics of XUG Annual conferences. Keynote speakers included Rafi Albo, CEO of SegMarketing; Mike Fogarty, global executive director, Dscoop; and Joel Book, principal, Marketing Insights, ExactTarget.

HP Indigo Presses Help Coca-Cola Expand Popular 'Share a Coke' Campaign to the U.S.
September 10, 2014

Coca-Cola's "Share a Coke" campaign would not have been possible without digital printing, said Scott Biondich, group director for Sparkling Packaging and R&D Equipment Development at Coca-Cola North America. Launched in the United States this summer, the personalized labels were printed on HP Indigo WS6000 series digital presses.

Chicago-Kent College of Law Admitted Students Yield Campaign - PODi Case Study
August 29, 2014

Working with its service provider, Rider Dickerson, IIT Chicago-Kent College of Law, the law school of Illinois Institute of Technology, created a multi-phase communication program to encourage students to visit the campus. One of the key factors in the success of this campaign was the effort that was put in upfront to map the communication process with the goal of staying in continuous contact with admitted students.

MSP, BlueSky ETO Impress and Educate Through Multi-channel Campaign-PODi Case Study
June 9, 2014

To raise awareness of their brands and capabilities, MSP and sister company BlueSky ETO, which develops Web-based marketing portals, implemented a fully-integrated, multi-channel marketing campaign utilizing two-dimensional and three-dimensional mailings with QR Codes, personalized Websites, e-mails, and personalized samples.

Getting REALLY Personal in the Pages of a Magazine
July 23, 2012

Many digital folks don’t realize the extent of publication personalization that occurred in postpress back in the 1980s and ’90s. Today, full-color digital printing presents new opportunities. In an ideal world, you simply print the entire magazine digitally, but here’s no economic scenario in which the all-digital magazine is profitable.