Software - VDP
Many digital folks don’t realize the extent of publication personalization that occurred in postpress back in the 1980s and ’90s. Today, full-color digital printing presents new opportunities. In an ideal world, you simply print the entire magazine digitally, but here’s no economic scenario in which the all-digital magazine is profitable.
C-Point Marketing, based in Ft. Wayne, Indiana offers turnkey business to business or business to consumer marketing interface, one to one variable printing and a turnkey direct mail and fulfillment program. The company recently expanded their VDP printing capability to full color with the purchase of 2 Kodak Nexpress variable data presses, a 2500 and an S3000.
GURNEE, IL—Ink-jet printer manufacturer Domino is making headlines with its commercial printing division following the release of its Domino-ON-Demand variable data printing solution. The Cambridge, UK-based manufacturer, which operates in 120 countries, invited a group of North American journalists to its U.S. facility here recently for a sneak peek at Domino-ON-Demand, which comprises estimating, prepress, proofing and printing modules. Its coming was also foretold at Graph Expo last September. During the Gurnee visit, reporters were given a first-hand look at the system in action. Domino modified the print head—held down by positive pressure—to include built-in height adjustment, and the width was reduced to 100mm. Domino has also
By Erik Cagle Senior Editor As the war continues to rage between the supporters for freedom in telemarketing and the U.S. government's national Do-Not-Call (DNC) list, the world of direct mail can be heard off in the distance, quietly giggling in glee. Should the DNC list ultimately prevail, direct mail supporters will be uttering the old farewell line after a partygoer departs: "More beer for us!" Some will suggest that direct mail remains a far more effective tool for promoting one's products and services as opposed to telemarketers delaying tuna casserole gratification. It is safe to say that personalization via ink-jet imaging in the finishing department hasn't