Software - VDP

Printing Impressions explores three cross-media marketing campaigns that were creative, looked good, and served a purpose in a big way.

With the help of HP SmartStream Mosaic software, Diet Coke has created millions of unique 12-oz. bottle designs, which will launch on Feb. 1, 2016. The initiative is part of the new IT'S MINE program, designed to celebrate the individuality of Diet Coke drinkers.

HP worked with Bud Light to produce 200,000 unique, limited-edition festival cans using HP SmartStream Mosaic for mass customization.

Xerox will debut graphic communication business development and workflow solutions at GRAPH EXPO 15 in Chicago.

At GRAPH EXPO 15, attendees will learn how to integrate new products and leverage technologies from Konica Minolta.

Bringing together XMPie users and staff from around the world, the ninth annual XMPie Users Group (XUG) took place last month in Las Vegas. Open sharing among XMPie and its customers has became a hallmark characteristics of XUG Annual conferences. Keynote speakers included Rafi Albo, CEO of SegMarketing; Mike Fogarty, global executive director, Dscoop; and Joel Book, principal, Marketing Insights, ExactTarget.

Coca-Cola's "Share a Coke" campaign would not have been possible without digital printing, said Scott Biondich, group director for Sparkling Packaging and R&D Equipment Development at Coca-Cola North America. Launched in the United States this summer, the personalized labels were printed on HP Indigo WS6000 series digital presses.

Working with its service provider, Rider Dickerson, IIT Chicago-Kent College of Law, the law school of Illinois Institute of Technology, created a multi-phase communication program to encourage students to visit the campus. One of the key factors in the success of this campaign was the effort that was put in upfront to map the communication process with the goal of staying in continuous contact with admitted students.

McNellie’s, a restaurant chain based in Tulsa, OK, opened a second "City South" location that was literally "over the hill" from a busy intersection, and didn’t receive as much business. So it turned to Tulsa-based marketing service agency TPSi for help.

To raise awareness of their brands and capabilities, MSP and sister company BlueSky ETO, which develops Web-based marketing portals, implemented a fully-integrated, multi-channel marketing campaign utilizing two-dimensional and three-dimensional mailings with QR Codes, personalized Websites, e-mails, and personalized samples.