Software - VDP

Designing for Variable Data
September 13, 2017 at 12:01 am

Variable data personalized marketing programs can deliver higher than average response and conversion rates.

Tracking Data in the Digital Bindery
May 22, 2017 at 10:08 am

How important is data in digital finishing? It’s critical. You’re probably relating this to the fact that digital is (by its file-based nature) all about variable data. But beyond creating personalized documents and books, there is the larger question of integrating production data into the plant workflow and MIS systems.