
Interactive Print - QR

This white paper looks at how QR and AR work, how they can be used, and what the advantages are to using them.
The fact is, print is changing, and now, more than ever before, brand managers are looking for creative ways not just to sell something, but to get people talking.
You might be tempted to think that interactive print is all about gimmicks. But that would be a mistake.
In today’s always-on, highly competitive marketing landscape a printer can no longer just offer a conventional siloed service offering
Interactive print is the next step for your shop, and you can’t wait to start pushing the boundaries.
Interactive print is really only limited by the imagination of the printer and the brand.
In a recent webinar, Victoria K. Stephen, USPS, explains the advantages of pairing a digital marketing campaign with direct mail.
As brands seek ways to make packaging more interactive, some have tried implementing technologies such as NFC, RFID and QR Codes.
Roi Aldaag discusses QRLead, a marketing platform that presents dynamic digital identity and profiles across platforms.
As brands are continually striving to increase their interaction with consumers, smart packaging…