InfoMark Launches Website and App to Replace the QR Code
InfoMark.com and the InfoMark App will give newspapers, magazines, and consumer products the simple digital link promised by the QR code but never delivered. Users can now quickly access audio, video, PDF, and any other digital formats from desktops, phones, and tablets from a simple four-digit printed code. The InfoMark replaces the complex QR code format that is cumbersome, not visually appealing and falls short by only offering access to one link through a camera based device. All alphanumeric InfoMark codes will begin with an “asterisk” for example *45K2, giving over 9 million available four-digit InfoMark code possibilities. Also custom InfoMarks will be available. Click here or below to see the introductory InfoMark video.
“For years the failure to efficiently connect Print to the Digital World has concerned everyone that makes a living in the Printing and Sign Markets” said Robert C. Ross, CEO of InfoMark. “We believe we have finally created the solution with InfoMark giving Print new found relevance.”
Anyone can create a Mark using InfoMark.com or the InfoMark apps. Users simply request a new mark and the Mark i.e. *8E32 is granted. The Mark creator can then upload up to 6 additional digital assets plus unlimited photos associated with the Mark. The Mark creator publishes the Mark and it's additional assets, now users can enter that InfoMark code to access information left by the Mark creator. Each Mark is offered to the creator at no cost for the first year and only $10 per year thereafter if the Mark creator wishes to extend the life of that specific Mark. There will be no charge for user access to established InfoMarks.
Giving Print Writers a Voice
Primary uses of a InfoMark includes the ability for print writers to share additional content with articles. For example, a podcast of the article by the author in their own voice or a video creating a more interesting experience adding more value to many forms of Print including Newspapers, Magazines, Labels and Signage. Other formats like PDF, PPT, URL, phone numbers, maps, or virtually any other file formats can be used by InfoMark.
The World is Your Showroom
Marks published on consumer products create a more valuable user experience and add the potential for additional future revenue streams for manufacturers. A “Buy it Now” can also be placed in a Mark allowing users to experience your product and the ability to quickly purchase that item for themselves. Your installed base of products then becomes your actual showroom. Marks can also create a direct reference to User's guides, service manuals, training videos, or any other content desired by manufacturers.
The Right Information Right Now
Users desire a digital link to the specific information without the complexity and confusion of surfing the web. InfoMark was created to quickly deliver that specific desired digital content. The content of a Mark remains the property of its creator and can be changed at any time in order to continually improve the value of a Mark.
InfoMark.com and the InfoMark apps are digitally linked and allow users to create Marks, view Marks, view Mark history and “favorite” Marks.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.