March 15, 2016 at 9:24 am
RR Donnelley has entered into a strategic relationship with Adobe to integrate Adobe Marketing Cloud into its technology platform.
Interactive Print - Near Field Communications
October 26, 2015 at 12:18 pm
University of Cambridge researchers found a low-cost method of printing electronics using Graphene and other conductive materials.
June 22, 2015 at 11:02 am
Raising the bar this year, the SGIA Expo will include the first-ever Industrial Printing Symposium.
April 15, 2015 at 9:44 am
Advertising media, interactive displays, product labeling and packaging, security—all are perfect playgrounds for NFC technology. Yes, some of the marketing applications are similar to QR codes, but without the ugly square that has been driving design-minded folks crazy for years.
April 8, 2015 at 12:24 pm
CustomWave RFID Solutions from RR Donnelley offer complete smart label production.
March 24, 2014
Mainstream use of paper electronics with incorporated nanotechnology is still a ways off into the future. However in the last decade progress in the field has been greatly stimulated by advancements in thin film deposition and organic materials.
However the promise of electronics integrated into or printed out on paper has attracted significant international attention. Therefore, though still a ways off, one should not be surprised if in the future even ordinary sheets of paper are given a technological upgrade.
August 24, 2012
Komori Corp. announced the launch of the Pepio offset-gravure press line, designed for the manufacture of printed electronics. “First and foremost, Komori is an expert in precision manufacturing, and the entry into the printed electronics marketplace reinforces Komori’s message at drupa 2012 that we are expanding into new markets,” says Kosh Miyao, President and COO of Komori America.
June 18, 2012
As if Tokyo subway cars didn’t have enough ads already, the printing company Shunkosha stuck one onto hanging straps earlier this month. They call the ad “Strappy.” But Strappy isn’t your typical inanimate advertisement. Rather, it’s an interactive ad that communicates with your phone.
When riders touch their smartphones to Strappy, a browser pops up with an advertisement, coupon, video, or whatever other marketing device companies choose to employ. For the trial run...Strappy sent ads to passengers from the travel agency H.I.S.
The device works through the use of near-field communication, a short-range wireless connection that turns a smartphone into an advertisement
May 1, 2012
Mobile technology opens the door to make print and other media types measurable, interactive and engaging through the use of mobile barcodes (QR Codes, Microsoft Tags and more), mobile messaging and even Augmented Reality. Over the past few years, InfoTrends has been tracking the increase of these mobile elements being integrated with traditional media.
April 12, 2012
NewPage Corp. has been awarded patents for PointTrac TT, a new paper-based substrate for printed Radio Frequency Identification labels. This technology facilitates low-cost production of printed paper RFID labels when compared with traditional multilayer plastic film substrates.
