RRD Announces Strategic Relationship With Adobe to Deliver Omni-Channel Marketing Solutions
CHICAGO — March 15, 2016 — RR Donnelley & Sons (RRD) has entered into a strategic relationship with Adobe to integrate Adobe Marketing Cloud into its technology platform. Through this arrangement, RR Donnelley and Adobe will deliver an exceptionally broad set of marketing solutions and services to their customers. The joint solution enables businesses to provide their audiences with connected communications across multiple channels and devices and provides tools and services that increase engagement and manage brand consistency.
Adobe Marketing Cloud will be integrated within DSG, the creative services platform of RR Donnelley. DSG's comprehensive offering includes photography and videography; creative and editorial; digital media/interactive services; digital publishing; cloud-based automated marketing; prepress and art production; and workflow solutions. By combining the features and capabilities of the Adobe Marketing Cloud with this array of services and solutions, DSG will advance the ways in which technology, creative and omni-channel solutions and services meet the needs of customers.
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated solutions offer marketers a complete set of marketing technologies that focus on analytics, Web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration.
"Our expertise is in understanding our client's business, processes and workflows. We then leverage our experience and best practices to determine how to improve upon technologies, streamline workflows, gain efficiencies, and potentially increase speed to market," explains Dan Knotts, COO of RR Donnelley. "By leveraging the capabilities of Adobe Marketing Cloud, we can effectively respond to the ever changing digital landscape and deliver enhanced technology and solutions that fit perfectly with the communications needs of our customers."
Matt Thompson, EVP worldwide field operations, Adobe, also comments, "RR Donnelley is a leader in delivering multichannel communication strategies and content across multi-touch channels. This strategic relationship is a huge win for our customers who are looking for the most comprehensive set of marketing solutions and services."
RR Donnelley will sponsor and attend the 2016 Adobe Digital Marketing Summit to be held in Las Vegas, March 20-24, and will be presenting at a session on March 23.
About RR Donnelley
RR Donnelley (Nasdaq:RRD) helps organizations communicate more effectively by working to create, manage, produce, distribute and process content on behalf of our customers. The company assists customers in developing and executing multichannel communication strategies that engage audiences reduce costs, drive revenues and increase compliance. RR Donnelley's innovative technologies enhance digital and print communications to deliver integrated messages across multiple media to highly targeted audiences at optimal times for clients in virtually every private and public sector. Strategically located operations provide local service and responsiveness while leveraging the economic, geographic and technological advantages of a global organization.
Source: RR Donnelley.