Interactive Print - Augmented Reality

APPtitude: Spooky Labels Bring 19 Crimes Wine to Life
October 31, 2017 at 12:34 pm

In this episode of APPtitude, Ashley Roberts highlights wine labels from Australian brand 19 Crimes. Using augmented reality, each label comes to life on a consumer's smartphone to tell the true story of prisoners sent from England to the penal colony of Australia. If you've seen or created a great app, send us a snap!

Bringing Physical Packaging Into the Digital World
October 26, 2017 at 9:29 am

On the second day of the Digital Packaging Summit that was held at the Ponte Vedra Inn & Club in Ponte Vedra Beach, Fla., hosted by Printing Impressions sister publication, packagePRINTING, Rafi Albo, owner of SEGMARKETING, demonstrated how his company is bringing physical packaging in the digital world and the role that digital printing plays in that equation.

Making Print Exciting
September 14, 2017 at 7:00 am

At PRINT 17, Michael Chase provided highlights from the company’s 2018 Print In a Digital World trend report.

Print’s Interactive Potential
September 13, 2017 at 12:01 am

The fact is, print is changing, and now, more than ever before, brand managers are looking for creative ways not just to sell something, but to get people talking.