Interactive Print - Augmented Reality
Together with its subsidiary DOCUFY, Heidelberg is pursuing the further development of the COSIMA and TopicPilot.
My challenge to anyone tasked with handling the company holiday card: Make this year different by bringing your print to life with AR.
RR Donnelley’s voice assistant delivery system allows clients to interact with their business communications via Alexa or Google Home.
Ricoh’s Clickable Paper has enhanced Bill Farquharson’s “The 25 Best Print Sales Tips Ever!” book with augmented reality experiences,
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
An updated edition of the textbook, “Introduction to Graphic Communication,” complete with “clickable paper” has been released.
“Introduction to Graphic Communication” combines print and multimedia engagement, including access to related digital media content.
Interactive printing experiences can be enhanced by incorporating QR codes, Augmented Reality and Virtual Reality experiences.
This week, LSC Communications announced two major deals; Platinum Equity announced that it would acquire Pitney Bowes Global Production Mail Business; and we tested the scannable catalog from Quadratec.