Interactive Print - Augmented Reality
IntuIdeas showcased customized versions of the “Introduction to Graphic Communication” book, as well as Ricoh’s Clickable Paper app.
This holiday season marketers are leveraging augmented reality to drive both consumer engagement and purchases; some include print.
Caroline Lanspa takes Mark Michelson on a tour of Booth 7001, where PRINTING United attendees can find the latest solutions from Ricoh.
Heather Poulin, senior director of Marketing at Ricoh USA, explains how Ricoh has developed a deeper customer experience at its booth.
The following case studies analyze how Ricoh’s technology advocates and sustain print media with the RICOH Clickable Paper application.
Hear customer success stories and learn how to implement omni-channel technologies to better serve your customers.
Barbara Pellow shares a story of a PSP that used Clickable Paper to deliver an omni-channel experience to a professional sports team.
A textbook with interactive content that never becomes obsolete is an innovative step forward for teaching graphic communication.