Data Management

The Bigger Your Data Gets the Smarter it Needs to Become
June 16, 2017 at 10:10 am

Smart Data brings you the specific information you need using benchmarked and correlated analytics compared against your company’s specific business strategy. The result is a curated set of smarter data that can be used in every day strategy executions.

Tracking Data in the Digital Bindery
May 22, 2017 at 10:08 am

How important is data in digital finishing? It’s critical. You’re probably relating this to the fact that digital is (by its file-based nature) all about variable data. But beyond creating personalized documents and books, there is the larger question of integrating production data into the plant workflow and MIS systems.

Key Elements of Complete Personalization
March 23, 2017 at 11:19 am

I have been writing about using “model-based” personas stemming from a 360-degree customer view for personalization for some time now.