
Data Management

LSC Communications announced the release of IntercepTag solution delivering a platform for verifying textbook authenticity.
Seminars will focus on data management, production inkjet, packaging, wide-format and other business growth opportunities for printers.
This webinar will illuminate some fundamental business model changes that can assist in getting back to a growth mode.
Smart Data brings you the specific information you need using benchmarked and correlated analytics compared against your company’s specific business strategy. The result is a curated set of smarter data that can be used in every day strategy executions.
Winner allegedly printed and leaked classified information, which was traced to a Xerox DocuColor printer using watermark technology.
One of the world’s leading marketers of branded footwear and apparel signed a new agreement with Precision Dialogue, an RRD company.
How important is data in digital finishing? It’s critical. You’re probably relating this to the fact that digital is (by its file-based nature) all about variable data. But beyond creating personalized documents and books, there is the larger question of integrating production data into the plant workflow and MIS systems.
Printing Impressions talked with three industry experts who provide best practices for capturing, managing and mastering data.
Why is it that so many marketers fail to have a database marketing strategy in place?
I have been writing about using “model-based” personas stemming from a 360-degree customer view for personalization for some time now.