Data Management

Tracking Data in the Digital Bindery
May 22, 2017 at 10:08 am

How important is data in digital finishing? It’s critical. You’re probably relating this to the fact that digital is (by its file-based nature) all about variable data. But beyond creating personalized documents and books, there is the larger question of integrating production data into the plant workflow and MIS systems.

Key Elements of Complete Personalization
March 23, 2017 at 11:19 am

I have been writing about using “model-based” personas stemming from a 360-degree customer view for personalization for some time now.

How Donald Trump Won
January 12, 2017 at 12:58 pm

Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win. He talked about car manufacturing jobs that will remain in the U.S. once he takes office in a few days and the companies that won’t be offshoring work because of his intervention.

It’s Time to go Omni-Channel
December 29, 2016 at 3:01 pm

During this webinar, GMC Software will show how service providers can leverage omni-channel communications to enhance their businesses.