Consumables-Paper - Offset

Sometimes, printers have to switch suppliers. What should you do? Ask the merchants to bring in samples? Look at printed samples? Look at unprinted samples? Buy what’s cheapest? Buy a truckload of four different papers and see how they perform and then decide?

In the brave new world of media—or the brave world of new media—turnabout is most definitely fair play. Google, for instance, advertises itself in newspapers and trade publications. And now a leading paper company is promoting one of its products with a series of online video clips.

The company is Sappi, and the product is Flo, Sappi’s value-priced, or economy, line of paper. To gain a following for Flo among a target audience of printers and press operators, Sappi is sponsoring humorous webisodes under the title “Off Register.”

The campaign for Flo is not forgoing print entirely

Are paper markups the best way to go? A small survey that I launched revealed that printers are confused about what to charge when customers supply paper: 71 percent agreed with the statement, “paper markups are critical to our profitability” but 50 percent agreed that “when customers supply paper, we don't lose much because we still include a cost for handling the paper."

Most of you probably know all of this, but there may be a thing or two that you don’t know. Or maybe you just need to be reminded.
 
10. We usually like to print color on coated paper. For most applications, coated paper is best for color, but some excellent work can be done on uncoated papers, especially text and cover or opaque grades.

NPES is monitoring the unfair trade practice cases filed by three U.S. paper manufacturers and a workers’ union, which allege that China and Indonesia are harming the U.S. paper industry by providing unfair support to their domestic paper manufacturers that export to the United States.

Coated paper declined more than any other sector during the recession, but it is also experiencing the greatest bounce-back as advertising and direct mail expenditures that were cut during the recessiont are now rebounding.

Most merchants make money selling paper, but there are a few who make money buying paper. How do they make money buying paper?

Choosing the most appropriate quality paper for your project can be a daunting task. To ease the way, I’ve compiled my top ten tips to help you find the right paper for your projects.

Choosing the most appropriate quality paper for your project can be a daunting task. Paper has many features to consider, and new sheets are continually coming into the market.

I’m here to say the paper party may soon be over. There are a few factors in the market that suggest price increases could be in our future. For starters, paper manufacturers have already started trying to raise prices.