The winning entries to Appleton Coated’s U360 Competition for 2012 have been announced. “U360 celebrates design, content and printing excellence, and all that paper makes possible. The winning selections recognize the all-around, effective, creative role that print communication plays in the marketing mix,” says Ferkó X. Goldinger, advertising and promotion manager.
At PaperSpecsGallery.com, we’d expect a print broker to have a great business card, and that’s exactly what Aslan Graphics has. Feast on these designer elements: the texture of the raised engraved ink against your fingertips; that white against black on the edge of the card; those lovely little notches in the side; and the great thickness from laminating two stocks together.
Will the current round of coated paper price increases hold? If the mills reduce supply because of cost pressures, then the increases will hold. History suggests that if the increases do hold, they may well evaporate over the next few months.
This set of four coasters is a great marriage of form and function, with a splash of technology mixed in. Including a QR code allowed the creative minds at Fizz to really show potential clients how successful marketing is done.
At PaperSpecsGallery.com, we believe that a great business card is your best sales tool. Case in point: Neenah Paper typically creates a unique business card for each major product launch. For the Classic line relaunch, the company literally glued strips of its 10 Perfect colors onto an Epic Black cover sheet. This card truly is a selling tool in its own right!
Resolute Forest Products and National Envelope announced a partnership that will provide customers with an expanded portfolio of solutions, including sheets using Resolute’s sustainable paper. This alliance is an integral part of both companies’ continued emphasis on providing eco-friendly solutions.
This PaperSpecsGallery.com entry is a blue chip of an idea for any portfolio. Linking the concept of the stock certificate to a collectible piece of art (both things that increase in value in happy times) is money in the bank.
We’ve recently been talking about coated paper prices as if there’s a single entity called coated paper. Of course, it’s not that simple. There are a lot of different coated papers and, too, coated papers compete with uncoated papers—not to mention electronic forms of communication.
Universities should be prime real estate for the expanding e-book market, but for the most part students are clinging to the traditional book form. Yet despite an increasing number of consumers hopping on the bandwagon—with Amazon selling more e-books than printed books and the e-book market at the brink of breaking $1 billion in revenue—students don’t seem to be convinced.
Serious students approach reading effectively as a vandal. With the bare minimum of a pencil in hand (some even carry an armory of color-coded highlighters, Post-it pads and paper clips), they deface the page in conversation with the text, underlining, highlighting
This year during Paper Week in Chicago, I escaped from the meetings for a field trip. I was invited to visit the FutureMark paper mill, which was unlike many others I’ve visited. This one is in an urban forest, and makes high-quality recycled paper.
