Consumables-Paper - Digital Inkjet

The Web Paper Challenge
September 1, 2012

Printers face a number of tradeoffs in selecting presses, ink and paper for production inkjet. This article will explore the challenges and solutions relating to paper in key applications, including transactional and transpromo, book, direct mail and general commercial printing.

Benefits of Paper Still Outweigh E-books
January 12, 2012

Universities should be prime real estate for the expanding e-book market, but for the most part students are clinging to the traditional book form. Yet despite an increasing number of consumers hopping on the bandwagon—with Amazon selling more e-books than printed books and the e-book market at the brink of breaking $1 billion in revenue—students don’t seem to be convinced.

Serious students approach reading effectively as a vandal. With the bare minimum of a pencil in hand (some even carry an armory of color-coded highlighters, Post-it pads and paper clips), they deface the page in conversation with the text, underlining, highlighting

Opening New Market Opportunities with Digital Technology
December 1, 2010

One of the key drivers for the printing industry is going to be digital technology. Digital printing offers personalization, cost savings, improved output options and the ability to migrate traditional offset volume to a value added digital services business model.

This webinar explores emerging market opportunities driven by digital color printing (both toner based and inkjet) combined with the availability of an expanded array of substrates. You will hear from your peers in the industry about how they are tapping into direct mail market expansion, books on demand, photo merchandise and digital packaging by combining the right digital press with the right paper. 

Key areas that will be explored include:
1. Perspectives on the market growth areas for digital applications
2. Case histories from service providers that are building new business models around on demand publishing, packaging direct marketing and photo merchandise and critical requirements for success
3. Recommendations for participating in the market transition

To view this free webinar, click here!

Top 10 Things You Might not Know About Paper
September 14, 2010

Most of you probably know all of this, but there may be a thing or two that you don’t know. Or maybe you just need to be reminded.
10. We usually like to print color on coated paper. For most applications, coated paper is best for color, but some excellent work can be done on uncoated papers, especially text and cover or opaque grades.

Inkjet’s Web Paper Pursuit
September 1, 2010

For the most part, coated and uncoated offset papers run reasonably well on toner-based digital systems but, with inkjet, it's a whole different ball game. Inkjet inks have a high water content, and tend to soak into uncoated papers or sit up on coated papers where they may smear.

10 Easy Steps to the Right Paper – Part 2
November 11, 2009

Choosing the most appropriate quality paper for your project can be a daunting task. To ease the way, I’ve compiled my top ten tips to help you find the right paper for your projects.

10 Easy Steps to the Right Paper
November 3, 2009

Choosing the most appropriate quality paper for your project can be a daunting task. Paper has many features to consider, and new sheets are continually coming into the market.

Ready for the Lacey Act?
June 30, 2009

Is the paper you purchased for your next direct mail or catalog campaign imported? How about the fiber used to make the paper? Did you perform due diligence to determine if all parties in the supply chain legally sourced and imported the paper that you bought? If not, YOU could be in violation of the Lacey Act.

The Lacey Act, a 100-year-old statute originally passed to stop wildlife crimes, was amended in May 2008 by the U.S. Congress to also now ban the commerce of illegally sourced plants, timber and wood and paper products. Companies that import or domestically source such environmentally harmful products may face seizure of goods, fines and jail time.

To stay on the right side of the law, protect your company's reputation and be a good corporate citizen of the world, you need to understand the requirements of this legislation and how they affect your role in paper sourcing NOW.



Paper Choices: Post-Consumer Recycled, Responsibly Forested and Everything In-Between
April 2, 2009

Part of the All About: Sustainability Webinar Series!

Selecting the right paper for your direct mail campaigns has always been a balancing act, juggling cost with performance. And now, marketers increasingly are adding environment-friendly to their lists of considerations.

But "environment-friendly" is a big concept, encompassing a whole host of options ranging from virgin fiber that is responsibly harvested to post-consumer recycled fiber, mixed fiber sources and even alternatives to wood fiber. In addition, some companies extend their research and selection criteria to include the environmental impact of the processes used to manufacture the paper.

To help you suss out the differences in the paper products on the market, Target Marketing and Printing Impressions have assembled a panel of production experts who will take you through the various factors related to the environment and paper.

You'll come away with an understanding of:
- the substrates that are considered environment-friendly
- the environmental issues surrounding the manufacturing process
- what factors to weigh when selecting eco-friendly papers

Click here to view this webinar today!