Paper Choices: Post-Consumer Recycled, Responsibly Forested and Everything In-Between
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Part of the All About: Sustainability Webinar Series!
Selecting the right paper for your direct mail campaigns has always been a balancing act, juggling cost with performance. And now, marketers increasingly are adding environment-friendly to their lists of considerations.
But "environment-friendly" is a big concept, encompassing a whole host of options ranging from virgin fiber that is responsibly harvested to post-consumer recycled fiber, mixed fiber sources and even alternatives to wood fiber. In addition, some companies extend their research and selection criteria to include the environmental impact of the processes used to manufacture the paper.
To help you suss out the differences in the paper products on the market, Target Marketing and Printing Impressions have assembled a panel of production experts who will take you through the various factors related to the environment and paper.
You'll come away with an understanding of:
- the substrates that are considered environment-friendly
- the environmental issues surrounding the manufacturing process
- what factors to weigh when selecting eco-friendly papers