Business Management - Marketing/Sales

IT DOESN'T take very long to figure out that relationships are fundamental to the core values of Mike Peissig. His life has been based on long-term commitments to people he trusts and believes in; the types of individuals he surrounds himself with share the same qualities of character and integrity as Peissig.

WE GET all kinds of phone calls with strange requests. People want to know if we will publish their memoirs. Or, they want to know about how to get published. I even get two or three calls a year from people wanting to know if I can forward their medical records to their new doctor. Apparently, my number closely resembles a university healthcare record-keeping department.

PRESIDENT OBAMA and  Congress have created and implemented a $787 billion Stimulus Package. I studied the package, but I can’t find one-dollars-worth of stimulation for the graphic communications industry. Nary a nickel!

This webinar is designed for both printers and marketing executives interested in increasing revenues, profits and ROI with variable data print, personalized web, email and/or mobile communications. Knowing the keys to quickly and easily creating these programs and getting measurable results is what makes marketers and their service providers successful.

This webinar will provide useful information for those looking to get started or increase the effectiveness of their existing cross media marketing campaigns. It focuses on the entire one to one continuum and uses customer cases to show how to create and implement these campaigns fast and open the door to new business opportunities and growth-today.

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CROSS-MEDIA is one of those adjectives to which so many printers can lay claim—like green or high-quality printing, value-added services and quick turnaround—they can lose meaning as a point of differentiation. The lack of an established definition means every company can decide for itself what capabilities and service offerings are required to be a cross-media services provider.

WHILE ALMOST everyone has heard of Merriam-Webster, the dictionary, most people may not be familiar with Merriam-Webster Inc., the publishing company. It publishes millions of dictionaries each year in a variety of styles, including hard cover, soft cover (trade size) and mass-market paperback editions.

I INVENTED the Bernie Madoff Ponzi scheme and announced the idea right here in Printing Impressions in 2001. You can look it up. None of you went for my idea. Madoff must have read that column and stole my idea, just like he stole all that money from his fund’s investors.

Many graphic communications service providers feel the need to improve their "competitiveness" in an economic downturn by dropping their prices. While print sales may decline in a recession, lowering prices only results in a lower contribution margin and ultimately, a loss of profitability. Savvy graphic communications service providers are exploring business strategies that add value for customers and improve their bottom line.

This webinar - part three in the three-part "Thrive! In 2009" webinar series - will provide an up-close and detailed look at some pricing strategies that address risk adversity, proof of concept, and value. It is based on InfoTrends' survey of more than 160 print service providers. Barb will then moderate a panel discussion with three print service providers about how they maximize margins by focusing on value delivered.

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In a difficult economy, executives are focused on delivering ROI for every dollar that they spend. This includes all forms of business communications: marketing, product support materials and transaction documents, and translates into just in time, zero inventory documentation. 

Join Printing Impressions, Barb Pellow and RISO on April 16 for this webinar, where we'll show you specific examples of how service providers are using digital technology to deliver ROI driven business communications programs.

You'll hear about:
* Using relevant communications that capture the recipient's attention and support new customer acquisition
* Optimization of cross selling opportunities
* Programs that enhance customer loyalty
* And more

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MANY, MANY years ago, when we had no chores, when we weren’t in church, or when we weren’t building barrels or making wagon wheels, we would play tic tac toe or connect the dots by the light of the one bulb in our ceiling.