MY JUNE column was about the absence of Stimulus Program money going to the graphic arts industry. We consist of about 30,000 firms, around one million workers, and we were totally overlooked by the White House and Congress.
GIVEN THE state of the economy, it’s not surprising that printers are constantly on the lookout for fresh revenue streams. Heck, even in a robust economy, printers are seeking out ancillary products and services to help offset the erosion of more mature or vulnerable markets.
THE CURRENT economic situation has not been kind to our industry. On a national basis, printing shipments continue to slide, with May commercial printing shipments down $761 million as compared to May of 2008—a decline of 9.4 percent.
1-to-1 marketing offers a world of opportunity for service providers to provide new value-added capabilities, but sorting through the variety of software solutions and understanding the necessary skills sets can seem like a daunting task.
During this Printing Impressions webinar InfoTrends will discuss how print and marketing service providers of all sizes can jump start their 1-to-1 marketing initiatives with ease. We will discuss tools used to simplify the process, introduce real-world examples, and present strategies for building confidence and generating revenue with 1-to-1 marketing.
Click here to view this webinar today.
TREVOSE, PA—Arthur Blank & Co., American Bank Note and Keystone Plastics of Canada, three subsidiaries of the worldwide ABnote Group, are uniting under a new brand, ABnote North America. The company will be led by CEO Joe Caffarella. While the Arthur Blank & Co., American Bank Note and Keystone names will remain for an interim period, the brands will be phased out as marketing is transitioned over to the new brand.
Being an effective service provider means delivering effective results to clients. In the current economic climate, companies are looking to better-utilize marketing dollars by investing in more creative, targeted applications that reach an audience most likely to respond to an offer. By offering custom communication services like variable data printing coupled with personalized Websites and e-mail marketing, service providers can develop unique and targeted promotional pieces that reach customers in a meaningful way so that clients get ultimate value out of their marketing spending.
In this Webinar, you'll hear from service providers that have pushed the use of custom communications to a new level creating insightful marketing pieces that garner impressive response rates that keep clients coming back over and over.
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PARAMUS, NJ—While there are signs the recession may have bottomed out, it seems that the printing industry is still experiencing a sales dropoff of historic proportions. According to the NAPL Printing Business Conditions report, the industry experienced the steepest slide for any three-month period in the 20-plus years it has tracked the industry.
FRANK STEWART and Carrie Parkinson shared a common vision when they launched West St. Paul, MN-based New Vision Printing and Graphics five years ago. Seeking to offer more than mere platitudes, their company would truly focus on exemplary customer service and teamwork when providing fast-turnaround digital and offset printing, at competitive prices.
IT'S NO secret. Today's economy is filled with uncertainty. One day, consumer confidence is up and things look promising. The next day, some bad economic news casts a pall over the outlook. With a tiny advertising budget, it can be difficult to find ways to boost your bottom line.
I RECENTLY had the opportunity to attend ad:tech at Moscone West in San Francisco. This conference and trade show takes place annually in nine different venues around the globe (www.ad-tech.com). It is an interactive advertising and technology conference and exhibition that blends keynote speakers, topic-driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world.
