PARAMUS, NJ—While there are signs the recession may have bottomed out, it seems that the printing industry is still experiencing a sales dropoff of historic proportions. According to the NAPL Printing Business Conditions report, the industry experienced the steepest slide for any three-month period in the 20-plus years it has tracked the industry.
PRESIDENT OBAMA and Congress have created and implemented a $787 billion Stimulus Package. I studied the package, but I can’t find one-dollars-worth of stimulation for the graphic communications industry. Nary a nickel!
FRANK STEWART and Carrie Parkinson shared a common vision when they launched West St. Paul, MN-based New Vision Printing and Graphics five years ago. Seeking to offer more than mere platitudes, their company would truly focus on exemplary customer service and teamwork when providing fast-turnaround digital and offset printing, at competitive prices.
IT'S NO secret. Today's economy is filled with uncertainty. One day, consumer confidence is up and things look promising. The next day, some bad economic news casts a pall over the outlook. With a tiny advertising budget, it can be difficult to find ways to boost your bottom line.
I RECENTLY had the opportunity to attend ad:tech at Moscone West in San Francisco. This conference and trade show takes place annually in nine different venues around the globe (www.ad-tech.com). It is an interactive advertising and technology conference and exhibition that blends keynote speakers, topic-driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world.
IT DOESN'T take very long to figure out that relationships are fundamental to the core values of Mike Peissig. His life has been based on long-term commitments to people he trusts and believes in; the types of individuals he surrounds himself with share the same qualities of character and integrity as Peissig.
WE GET all kinds of phone calls with strange requests. People want to know if we will publish their memoirs. Or, they want to know about how to get published. I even get two or three calls a year from people wanting to know if I can forward their medical records to their new doctor. Apparently, my number closely resembles a university healthcare record-keeping department.
This webinar is designed for both printers and marketing executives interested in increasing revenues, profits and ROI with variable data print, personalized web, email and/or mobile communications. Knowing the keys to quickly and easily creating these programs and getting measurable results is what makes marketers and their service providers successful.
This webinar will provide useful information for those looking to get started or increase the effectiveness of their existing cross media marketing campaigns. It focuses on the entire one to one continuum and uses customer cases to show how to create and implement these campaigns fast and open the door to new business opportunities and growth-today.
Click here to view this webinar today!
CROSS-MEDIA is one of those adjectives to which so many printers can lay claim—like green or high-quality printing, value-added services and quick turnaround—they can lose meaning as a point of differentiation. The lack of an established definition means every company can decide for itself what capabilities and service offerings are required to be a cross-media services provider.
WHILE ALMOST everyone has heard of Merriam-Webster, the dictionary, most people may not be familiar with Merriam-Webster Inc., the publishing company. It publishes millions of dictionaries each year in a variety of styles, including hard cover, soft cover (trade size) and mass-market paperback editions.
