Business Management - Marketing/Sales
January 25, 2011
What is it about the rivalry that exists between the Production Department and Sales People? As long as I have been in sales, I have been aware of its presence. That doesn’t mean I understand it, however.
January 25, 2011
To refocus your business on expansion into the more profitable world of marketing services, you don't need elaborate charts or high-priced consultants, but you do need a plan. A marketing plan provides a roadmap that can drive action. A marketing plan can help you: Identify which customers are your best prospects, evaluate company data against your industry or market, and track results to help you learn what works.
Without a plan, you may be moving fast, but you may not be moving in the right direction. This webinar will focus on the critical aspects and practical examples associated with building a marketing plan including target market selection, market positioning, the right products and services, pricing, distribution channel alternatives and promoting your business. You will learn the essential steps to powering up for profit with an effective marketing plan.
This webinar will discuss the latest market trends in the digital printing industry and highlight critical success factors for growing print volume and revenue with digital print.
Click here to view this webinar today!
January 24, 2011
In the brave new world of media—or the brave world of new media—turnabout is most definitely fair play. Google, for instance, advertises itself in newspapers and trade publications. And now a leading paper company is promoting one of its products with a series of online video clips.
The company is Sappi, and the product is Flo, Sappi’s value-priced, or economy, line of paper. To gain a following for Flo among a target audience of printers and press operators, Sappi is sponsoring humorous webisodes under the title “Off Register.”
The campaign for Flo is not forgoing print entirely
January 24, 2011
Prospecting for new business works. Even if you only make a half-assed attempt at prospecting, it works. Most of your competitors aren’t even trying to prospect, or if they do try, they toss one pitch, miss the catcher and give up.
January 21, 2011
Today’s market doesn’t care as much about how long you have been in business as it does what you have to offer. If you are expert at communicating your brand messages, you have a much greater chance of being a success.
January 21, 2011
Don’t send a sample; send a story. That will improve your chances of getting the response, “Well, this printing company looks different than the others that I’ve seen. In fact, we have a similar problem and this solution might work.”
January 20, 2011
About two years ago, my mentor and colleague Bill Farquharson asked me that question. After noodling it over for a month or so, I began to look into it. I went to BlogSpot and within 10 minutes I had a blog.
January 20, 2011
Benefits create product differentiation and eliminate commodity-like pricing pressures. When marketing your product, focus on how it helps solve problems and generally make life easier for those in your target market.
January 19, 2011
It used to be that prospecting was as simple as checking someone for a pulse. If you felt a lub-dub in their wrist, they were a prospect for printing. These days, however, not all industries pass the lub-dub test.
January 18, 2011
Like it or not, change is the new normal in the graphic communications industry. Whether your organization is large or small, the challenges are the same:
* cut costs,
* manage risk,
* realize profits, and
* maintain customer loyalty.
Hear how print service providers from both ends of the business spectrum have found success within a common competitive landscape by being innovative in uniquely different ways.
Click here to view this free webinar today!
