Change Inspires Innovation: Monetizing Integrated Print Communications
Sponsored by: Kodak
Speakers: Greg Shapiro, President, H.O.T Printing & Graphics; John Henderson, Director of Digital, Marketing Services and Technology, The Bureau; Steve Miller, Worldwide Future Product Manager, Production Workflow, Kodak
Like it or not, change is the new normal in the graphic communications industry. Whether your organization is large or small, the challenges are the same:
* cut costs,
* manage risk,
* realize profits, and
* maintain customer loyalty.
The ability to drive revenues depends on staying relevant to your customers. That takes having the expertise and solutions ready to meet their evolving marketing and communication needs.
Hear how print service providers from both ends of the business spectrum have found success within a common competitive landscape by being innovative in uniquely different ways.