For most salespeople, it has become as routine as a daily commute to arrive at the "Your price is too high" objection. What starts out as a normal sales call with all good intentions ends at a closed road again and again.
It's easy to buy equipment. It's easy to purchase the newest software solution. But it's hard to find a client. It's easy to identify potential customers, but hard to obtain one. Customers are your friends.
As promised, I got the permission of the salesperson who wrote the great sales letter I highlighted in my last blog (Best Sales Letter I’ve Seen in a LONG Time!), and here it is.
Want to know the number one reason why we don’t sell more? The answer is simple: If you aren’t asking for the sale, you won’t get it. Closing opportunities come every time you deliver a quote or call to follow up.
Every time I visit a plant, I get a fuller, richer picture of what that place is all about. It’s impossible to get that over the phone or from e-mails. When I interview a CEO or Sales Manager, I can ask questions about an individual’s background and uncover what specific talents, skills—even hopes and dreams—he or she brings to the business.
It doesn’t matter what industry you work in, driving new sales is the lifeblood of your company. The goal is really quite simple: build new sales that allow your company to grow so it can continue to invest in its people, products and services.
Like almost any experiment, an A/B test has to be done according to a certain procedure. The most successful A/B tests will only test one variable, be focused on a random sample, and contain an intelligent hypothesis.
I’m sorry to say it, but the best sales letter I’ve seen in a long time was not written by me, one of my clients, or even anyone in this industry. It came from a woman who is an IT reseller, and she was sending it to my husband.
Having the best Digital/VDP equipment in the market means nothing if your reps can't sell to it. Increasing Digital/VDP sales requires a fundamental approach, one that combines diligence, call quality, creativity, and differentiation. This webinar helps you to create a plan that gets you in the door.
You will learn:
Recently, I spoke about the need to link all components of marketing—both hard and soft—into a fully integrated marketing weapon. I explained that true integration would eventually be defined as media convergence and what I termed a “close-the-loop” logic trail.
