Business Management - Marketing/Sales

To those misguided few, who believe in the insane notion that putting in sales effort now will actually result in a busy summer of sales, I offer the following advice as a way to avoid the summer slowdown:

There are a lot of areas that are open to negotiation—credit terms, delivery schedules and minimums, lead time, inventory programs, order sizes, etc. You might have the highest price, but offer advantages in all of the other areas.

Short Attention Span Webinars are developed and delivered by Bill Farquharson (AspireFor.com) and Kelly Mallozzi (SuccessInPrint.net). Both Bill and Kelly come from a print backgroundwith nearly 50 years of combined sales experience.

If you do a little research before cold calling, you can personalize each pitch to the prospect. Quick Google searching is sometimes the only thing separating cold callers with full appointment books from those banging their heads against the wall.

A successful brand is built from a multitude of coherent decisions that grow out of one powerful strategy. If owning and managing a leading brand is your goal, here are 10 simple rules for how to become a brand leader.

Imagine how thrilled I was when I got a direct mail piece from...GOOGLE! What is so exciting about this example is that it’s almost a “reversal”—a technology company born on the Internet now using direct mail to drive more traffic back to the Web.

In the old days, the business lunch was a commonly used method of developing relationships, treating a customer, and enjoying a meal on the company’s nickel. These days, customers have adopted a strict policy of shunning any and all activities that give the impression of favoritism.

When it comes to lost customers, time is on your side. Since the last time you contacted many of these companies, some of the people you jilted have probably left their jobs. Others may only dimly remember what went wrong. Either way, you can call these companies confidently, knowing there’s a good chance someone will be open to hearing you out.

Are you into digital printing? Awesome! Do you want to know how to market it? Watch this week's Short Attention Span Webinar  and hear our ideas.

When was the last time you had to respond to a criticism about an issue associated with your company or a perceived product defect and you were at a loss for words, realizing your response needed to be carefully phrased?