Business Management - Marketing/Sales

10 Inspirational Print Brochure Examples
June 18, 2012

We believe that print is nowhere near dead, it is just changing as things go digital, and only the best stand out. Below are 10 inspirational print brochure examples that show print is not only alive and kicking, but when infused with a bit of creativity, can make an enormous impression. Gone are the days of horrid clip art and walls of text that overwhelm. Clean typography and design are the name of the game, and added flair can go a long way.

Design a Visually Compelling Website
June 15, 2012

Pay close attention to how your website looks. Strike the right balance between text and graphics, and use text as a design element. But don’t forget that most of these elements should be focused on getting users to click “buy.”

How to Get Sales and Marketing to Work Together
June 14, 2012

I had such a fine time reading your responses to my post a few weeks ago, I thought you might enjoy some more of my marketing perspective. Here’s a list of great ways that printers’ marketing departments and sales reps can work together to grow their print business.

5 Other Ways PIworld Can Help You Sell More
June 13, 2012

I hope that you read all of the PIworld sales and marketing blogs because they offer ideas on how to sell more and you can be more successful because of them. There are many other sales resources available on Printing Impressions’ Website, and it’s possible that you may not know about all of them.

Out-of-this-World Astronauts Guild Business Cards
June 13, 2012

The three astronaut images on the front of this business card already catch your attention, but the even more outstanding element is—the perfing. The seemingly standard business card is perforated in two spots, enabling separation into three unique business cards.

A Value Added-Pricing Strategy: “We’re not the cheapest, but…”
June 12, 2012

In the highly competitive production printing marketplace, it can be difficult to persuade customers to buy from you if there is a perception that you offer similar products to competitors, but with a higher price tag. Furthermore, trying to beat competitors on price alone is cutthroat, risky, and not recommended. This strategy attracts bargain-hunters who are all too ready to defect to competitors for a better deal.  

Service providers must focus on the real value that they are delivering to customers to attract and build a loyal customer base. There is a reason that people buy designer-label clothes and luxury cars... and that reason is perceived value! In this Webinar, you'll hear from experienced service providers about building a value-added pricing model. Topics to be discussed include:

  • Pricing models for value-add
  • Communicating your value proposition
  • Bundled versus unbundled pricing
  • Effective responses to customer "pricing objections"
  • Creation of an effective proposal
Click here to view this webinar today!


The (Damn Near) Perfect Sales Call
June 12, 2012

By all rights, I should’ve quit playing golf in 1998. That August, I hit a hole in one. A wise man would’ve stopped trying to beat perfection. By all rights, Steven Lee should quit his job as a salesman.

Create a Website Your Customers Love
June 8, 2012

Attractive design means little if your website isn’t easy to use, load and navigate. When designing your site, make sure you can answer “yes” to four key questions about its usability. Does it load quickly? Is it easy to read and understand? Is it easy to navigate? Is it free of errors or problems?

Three Ways to Improve Your Business Strategy
June 8, 2012

What can you do to affect a positive strategy and compete effectively in the marketplace? Sales marketing representatives will be far more effective by participating in an “inbound business strategy.” To get started, here are three ways to implement this strategy: