Business Management - Marketing/Sales

If your coming off a vacation like Bill so much the better, but now it’s time to begin making a sales push. So in this week's “Short Attention Span Webinar,” Kelly and Bill talk about making some mid-year resolutions.

We expect our customers to appreciate the service that we give them and understand that we are in business to make profit and employ people. But do we treat other businesses the same way? We should walk the walk and talk the talk.

If you search the Web for tips on franchise buying, there is no shortage of articles worth reading. But most fail to touch on how to make the decision. The following five tips will help you in the discovery phase of your franchise buying process.

I just fired my daughter. I’ve never been a detail-oriented salesperson, so I sought help with the busywork and found Madi. On paper, the family business is an attractive concept. It looks like fun and, at the beginning, it usually is.

Many printers have embraced the power of social media. However, being able to harness social media has proven tricky for many in the graphic arts industry, and indecipherable for some. There are common traps and pitfalls that can hinder your online marketing efforts.

Yet when it comes to charging for things that should be included, airlines are allowed to get away with murder. Perhaps we can learn something from this high-flying model. Here are a few ideas—presented with tongue firmly pressed into the cheek—but offered to get you thinking...

In developing and executing a business strategy, there are two essential decisions that get made: what to do, and what not to do. The real strategy is often in the things you decide not to do.

Incorporating multimedia content into your website will help it stand out. Consider including useful content in the form of videos, slideshows and presentations, graphs and charts, audio, and more. Variety is the spice of life.

The Fourth of July holiday falling on a Wednesday may seem like a good reason to write the week off, but today’s “Short Attention Span Webinar” offers several ideas for using this traditionally slow week to further your sales efforts.

Starting a first job, fresh out of design school, can be both an exciting and eye-opening experience. There are five things I wish a print salesperson had taught me when I was just starting out as a graphic designer.