Business Management - Marketing/Sales
June 21, 2012
As a print buyer for a marketing company, I appreciate the fact that it’s important to be available and open to meeting new vendors. The following process may seem lengthy and cumbersome, but it ensures that the prospective vendor is thoroughly vetted on our side, and gives the vendor a chance to know more about us as a company as well.
June 21, 2012
There I was, badgering Kerri every few minutes—over several days—with emails to fix this and double-check that, all the while letting her know my “open for registration” date was sacrosanct. How did she react? Let me tell you.
June 19, 2012
They say you can learn a lot about someone by looking at their bookshelf. Here’s a virtual look at mine. I recommend any or all of these works be added to your summer reading list to stimulate your creativity:
June 18, 2012
We believe that print is nowhere near dead, it is just changing as things go digital, and only the best stand out. Below are 10 inspirational print brochure examples that show print is not only alive and kicking, but when infused with a bit of creativity, can make an enormous impression. Gone are the days of horrid clip art and walls of text that overwhelm. Clean typography and design are the name of the game, and added flair can go a long way.
June 15, 2012
Why are the successful print reps successful? In this week’s “Short Attention Span Webinar,” we give some answers and show YOU the way to success!
June 15, 2012
Pay close attention to how your website looks. Strike the right balance between text and graphics, and use text as a design element. But don’t forget that most of these elements should be focused on getting users to click “buy.”
June 14, 2012
I had such a fine time reading your responses to my post a few weeks ago, I thought you might enjoy some more of my marketing perspective. Here’s a list of great ways that printers’ marketing departments and sales reps can work together to grow their print business.
June 13, 2012
I hope that you read all of the PIworld sales and marketing blogs because they offer ideas on how to sell more and you can be more successful because of them. There are many other sales resources available on Printing Impressions’ Website, and it’s possible that you may not know about all of them.
June 13, 2012
The three astronaut images on the front of this business card already catch your attention, but the even more outstanding element is—the perfing. The seemingly standard business card is perforated in two spots, enabling separation into three unique business cards.
June 12, 2012
In the highly competitive production printing marketplace, it can be difficult to persuade customers to buy from you if there is a perception that you offer similar products to competitors, but with a higher price tag. Furthermore, trying to beat competitors on price alone is cutthroat, risky, and not recommended. This strategy attracts bargain-hunters who are all too ready to defect to competitors for a better deal.
Service providers must focus on the real value that they are delivering to customers to attract and build a loyal customer base. There is a reason that people buy designer-label clothes and luxury cars... and that reason is perceived value! In this Webinar, you'll hear from experienced service providers about building a value-added pricing model. Topics to be discussed include:
- Pricing models for value-add
- Communicating your value proposition
- Bundled versus unbundled pricing
- Effective responses to customer "pricing objections"
- Creation of an effective proposal
