Best of Fold of the Week: Low Budget Folds
This week, I’ve got the best of Low Budget Folds, or "Low Budget Wonders," as I like to call them. I’ve narrowed my selection down to 5 ideas that get maximum bang for the buck:
- We’ll see production efficient examples that are both stylish and practical for lots of different verticals and marketing scenarios.
- We'll cover a range of applications, including direct mail, coupons, event promotion, loyalty programs, and more.
And that's Episode #5 - I hope you got some great ideas that you can start applying now. I’ll see you in two weeks for episode #6! Thanks for watching — I appreciate you.
How were these samples produced?
Sample #1 - Roll Fold: Skoda Minotti with Northern Ohio Printing
Sample #2 - Roll Fold: Design and Printing Suttle-Straus for Interra Health
Sample #3a/3b - Double Parallel Fold: 3a) M&T Bank / 3b) Sandy Alexander for Justice
Sample #4 - L-Cross Fold: MGM National Harbor with Bennett Graphics
Sample #5 - Long Triangle Fold: Pageworks for Herman Miller
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.