Fold of the Week: Cube Mailers for the Win
Hi! I've got something fun for you today — cube mailers! Not everything you send in the mail has to be flat, so if you really want to stand out, try sending a cube-shaped mailer that is almost guaranteed to be opened.
Here’s what’s great about this week's episode:
- I'll show you four cool variations to consider, and each one is uniquely interesting and creative.
- Cube mailers can be carriers that hold something interesting inside, or the cube itself can be the entertainment - you’ll see what I mean when you watch the episode.
Think of this idea as a shoe-in for sending attention-getting mail to a targeted audience. Thanks for watching — I appreciate you.
How were these mailers produced?
Folding Style: Varied custom cube formats
Sample #1: Schmitz Press for MICA
Sample #2: Farmacy Beauty
Sample #3: Suttle-Straus
Sample #4: Structural Graphics with Flint Group for Doosan
Finishing: Score, Die-Cut, Fold, Glue/Tape
Budget Rating: Moderate – HIgh
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
