Steve Johnson

Steve Johnson

Steve Johnson, president and CEO of Copresco in Carol Stream, Ill., is an executive with 40 years of experience in the graphic arts. He founded Copresco, a pioneer in digital printing technology and on-demand printing, in 1987. Email steve@copresco.com or visit www.copresco.com

Big Data Needs a Bath

The fact is, an awful lot of data is simply collected, but never managed or “cleansed” at all.

There are No 'Safe Spaces' in Business

At some colleges, “safe spaces” have opened. In the real world there are no safe spaces. What should you do when there is a challenge?

Looks Are Important in Direct Mail

I get so many solicitations that my office staff doesn’t usually even pass them along to me. But this one was different.

Lessons From A Bruised Apple

Apple Inc. (formerly known as Apple Computer) is one of the most gushed-about companies in the world. It is impossible to read a business publication without finding an article fawning over Apple’s success. I personally hesitate to use Apple as an example for businesses.

What Printers Can Learn from Bowling

In the case of printing, as in most business-to-business transactions, delay only lessens value. Time is money. Like in bowling, your clients don’t want to wait 10 extra seconds for a ball return. Don’t make them wait even one extra day to receive their orders.

See Me, Feel Me, Touch Me, Read Me

I think I can safely declare that any medium that isn’t print is limited to stimulating only two of our five senses: sight and hearing.